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United Drug Rebrands as Sharp Packaging Services

Aims to improve marketing to international healthcare companies

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By: Tim Wright

Editor-in-Chief, Contract Pharma

United Drug plc, an international provider of healthcare services, has been renamed as UDG Healthcare plc. All of the Group’s packaging services will be rebranded as Sharp Packaging Services with the goal of marketing its services more effectively to international healthcare companies. According to the company, this new brand identity will support its ambition to be a market leader in innovation, quality and customer lead commercial and clinical packaging solutions.
 
Sharp Packaging Services provides clinical and commercial packaging, serialization, design, formulation, printing, label design and clinical trial distribution services. Its two business units include Sharp Packaging Solutions and Sharp Clinical Services. Sharp Packaging provides its services from sites in the U.S. and Europe. Sharp Clinical Services partners with pharmaceutical and biotechnology companies worldwide, providing clinical trial materials and supply chain management from sites in the U.S. and Europe.
 
Enda Scott, managing director of Sharp Packaging Services, said, “As we have built our division we have also built a strong reputation in the pharmaceutical industry. This reputation is built on our commitment to quality, ingenuity and to building strong lasting relationships with our partners, and managing the needs of existing customers across two continents. We aim to service customers’ needs at the clinical and commercial phases, bolstering what we already offer in Europe and the U.S. and, in time, expanding into Asia.”

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